AP SOCIAL                  AGENCY

[ Social-first talent agency ]

— Creating since 2022

{ Who We Are }

A social-first content and talent agency for those that want to be seen, remembered and talked about.

A young man with dark hair and a beard, sitting on a metal chair, holding a microphone, smiling, wearing a cream sweatshirt with black stripes on the sleeve, blue jeans, and white sneakers, in a room with a bookshelf, plants, and decorative items.

Stop scrolling through hundreds of creator profiles. We already did it for you.

AP Social is a boutique Melbourne agency constantly in market; finding the talent before you even knew you needed it. We know who's emerging, who fits your brand, and who delivers when it counts. By the time your brief lands, we're ready. You just approve the content.

Start a project

Everything your brand needs, in one place.

We sit at the intersection of a talent agency and a campaign execution partner. We don't just find you creators — we brief them, manage them, review the content, handle usage rights, and deliver final files. We know who's emerging, who fits your brand, and who delivers when it counts.

( Our Services )

  • Creator sourcing, briefs, campaign management, content delivery, and usage rights — handled. One-off or ongoing.

  • Hand-matched creator collabs for organic posting, gifting, seeding, and paid partnerships.

  • Model casting, shoot day management, creative direction, and content delivered ready to use.

  • Event planning, talent and guest curation, and live content capture.

  • Short-form video (Reels + TikToks), lifestyle and product stills, creative direction, and full shoot day options.

Our services
A woman with long brown hair wearing black sunglasses and a black blazer, holding a clipboard.

Get the keys to our network.

Other platforms filter. We choose. Every creator and model is hand-picked, briefed, and managed by us personally. Because real results come from real relationships.

  • Montana Lane

  • Young man with curly hair wearing a black T-shirt and white shorts sitting on the floor indoors next to a window.

    Lawson Mahoney

  • A young woman with long brown hair and green eyes, wearing a white tank top and gold hoop earrings, posing against a plain white background.

    Lauren Velzen

  • A young woman with long, wavy hair wearing a black crop top and black pants, smiling with eyes closed, accessorized with a heart-shaped necklace.

    Charlotte Cody

  • Young woman with dark, wavy hair wearing a black sleeveless top with buckle detail, standing against a neutral background.

    Joella Jackson

  • A young woman with long, wavy blonde hair, wearing a black tank top and small gold hoop earrings, posing against a plain light gray background.

    Kayla Thompson

  • A woman with long, wavy brown hair and light makeup, wearing a dark sports bra and matching high-waisted leggings, standing against a plain white background.

    Angela Valenti

  • Jacinta Jones

    Jacinta Jones

  • A woman with long, wavy dark hair with lighter highlights, wearing a white lace dress with a deep V neckline and horizontal band details, posing in front of a dark background.

    Sarah Compston

  • Young woman with black hair styled in a bun, wearing a white crop top with the word 'STAX' on it, white shorts, a wristwatch, gold earrings, and a camera hanging from her neck, standing against a plain light-colored wall.

    Cinderella Hermosilla

  • A young woman with long dark hair, wearing a black blazer over a striped top, stands against a white brick wall, gazing at the camera with a serious expression.

    Sarita Bonello

  • A young woman with long wavy brown hair, wearing makeup with bold eye and lip makeup, a nose piercing, gold earrings, a necklace, and a black off-the-shoulder top, posing against a plain white background.

    Denai Win

  • A woman with long black hair and fair skin posing outdoors in front of a wooden fence and green plants, wearing a black short-sleeved top and jewelry.

    Jessica Pigott

  • A young woman with long brown hair and a tan complexion, wearing a black tank top and shorts, sitting outdoors on a gray staircase with a dark gray wall behind her, holding sunglasses in her hand.

    Risa Sith

  • Priscilia Goh

    Priscilia Goh

  • A person with short dark hair and tattoos on their chest, sitting on a stool, wearing a black blazer and gray pants, with a neutral expression against a plain background.

    Jai Maddock

( Want to test it out? )

The UGC Starter Pack.

Three vetted creators. Custom-made brief. Delivered in 14 days.

No retainer. No long-term commitment. Just conversion-ready content, delivered.

A woman wearing black sunglasses, a black blazer, and a white shirt sitting in a black chair, holding a white coffee cup with the word 'CIEL' on it, in a modern indoor space with reflective surfaces and concrete walls.
Book The Starter Pack 
Starting from $990 AUD · Spots limited each month

✦ 3 vetted UGC creators, matched to your brand

✦ Creative brief written by our team

✦ Full campaign management: outreach, approvals, delivery

✦ Final content files + usage rights

✦ Delivered within 14 days

✦ Creator costs included

ALWAYS-ON CREATOR CONTENT

Never run out of content again.

Short-form videos made for socials and paid ads, ready to post, test and repurpose across your content mix.

Two women in black outfits standing and taking photos in a bright room with white curtains and a brick floor, with a chair and potted flowers nearby.
A woman wearing a black bucket hat and white t-shirt kneeling on a concrete floor, using a laptop, with sheets of paper around her that have bold text such as "WE ARE AP SOCIAL" and other printed materials.

FOR              CREATORS

Learn more 
( For Creators )

Turn your personal brand into paid opportunities.

A woman with long black hair, wearing a black sleeveless top and black pants, is holding a microphone and speaking. The setting appears to be an indoor event with plants and a digital clock on a stand in the background.

Okay, so you’re done posting for free and ready to start landing paid gigs.

Here’s how we can help:

  • Create new content that feels like you and gets brands paying attention

  • Set you up with media kits, portfolios and templates so pitching feels simple

  • Build you a feed that looks consistent, professional and shows you at your best

You know the power of your personal brand online. Now it’s time to make it work for the deals and lifestyle you want.

  • Join the Roster

    Get matched with brands that suit your niche, aesthetic, and audience. We handle the outreach; you focus on the content.

    Click Here
    A person with short dark hair and tattoos on their arm holding a camera, standing in front of a plain gray wall with a coffee cup and electronic device on a table.

  • Creator Shoots

    Photo and video shoots to build your portfolio and media kit at its best, so you can pitch with confidence.

    Click Here
    Monitor displaying a portrait photo of a blonde woman wearing a white tank top and white pants, with editing software interface visible on the screen.

  • Creator Toolkits

    Bio, media kit, rate card, and style guide: everything you need to land paid deals on your own.

    Click Here
    Two women in black outfits standing in a room with semi-transparent curtains, with a large phone screen overlay showing a photo grid and handwritten notes about social media and trends.
Logo with a black circle and the word 'Greekian' in stylized font, with 'GLOW' written underneath.
The logo for Bambra featuring a stylized letter B with a leaf motif.
Ataraxy logo with stylized text and a wavy underline
A simple black silhouette of a truck facing to the right.

Brands we’ve worked with:

Black silhouette of a person with arms raised and wings, with the word 'LEGENDARY' beneath.
Logo of Auscaff with text 'Aus caff'
Black background with an outline of a house and a person, with 'E' and 's' inside a speech bubble.
Black and white logo with the text 'FIG FEMME' and a stylized female figure outline with raised arms
Black and white line drawing of a target with an arrow hitting the bullseye.
Logo for Market Me Agency with black text on a white background
Logo of Factorie, featuring the word 'FACTORIE' and a stylized zigzag line above it
Black background with the white text 'SIX' in the center.
Southside logo with stylized text
A black silhouette of a fish on a white background.
A person sitting outdoors on a rock with a bike nearby, surrounded by nature.
ISO Australia logo
Black background with stylized text reading 'COCO HIT' and an illustrated splash of liquid.
The word 'STOKE' written in gray text with dark background.
Black and white image of a dog's face with piercing eyes
Black logo with the words 'GELATO' in bold, stylized text and a small swirl above the letter 'A'.
A black and white outline illustration of a hill with a tree and a house under a starry night sky.
A person with a backpack walking through a lush, green forest in daytime.
Black TikTok logo with a white musical note in the center
A black symbol resembling a stylized lowercase 'e' with a curved line extending from its middle, above the word 'Hitec' in black letters.
A black and white illustration of a hand holding a key, with the text 'ONE%' next to it.
The word 'Wander' written in black script font on a white background.
Naeon logo on a white background
Black background with a white geometric logo combining a square and an 'X' in a modern style.
The image features a black background with the word 'OUTAPLACE' written in large, white, uppercase letters at the top.
Black and white illustration of a person climbing a ladder towards a light bulb
View fullsize Last thursday we took our creators to the exclusive launch of @radionacional.events ~ hardware lane’s newest hidden intimate event space in partnership with @1800tequila 🍸 Launching something soon and want the right people in the room? let&rs
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View fullsize Our Founder @angelokaneko_ and @__phillipvo, Managing Director of @naeonclo, reflecting on our first chapter together 🤝 Watching them carve out their space in the Melbourne fashion scene, and now beyond, while continuing to raise the bar has been u
View fullsize [TEAM AFTER HOURS] Team night out. Because it’s always been about who you’re doing this with. 🤍
View fullsize For —— @glasaje w/ @koboinwonderland SUMMER IN BLOOM Services provided: [Creative Production + Talent Sourcing] Photo: @shotsbyangelo_ Video: @tobytrinh_ Creative Direction: @femme____studio @jennikaye_ Talent: @koboinwonderland B
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View fullsize [ON SET WITH] @parknoire.co and @mdmedia._ Some favourites from a BIG two days shooting lifestyle + ecomm featuring @koboinwonderland @1_juandred 🏆 [Our Talent Services Provided] • Model casting + shortlisting • Booking + management

GET IN                 TOUCH

info@apsocialagency.com.au